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Should Your Business have the Same Domain and Business Name?

The growth of the internet has changed a lot of things, like how people are communicating, entertainment, and many others. The transformation of the world into a small world has favored the business sector. Businesses can serve people from every part of the world. However, for this to be successful, a business requires to have a website.

One of the major decisions that many people face when establishing their place in the internet business world is the finding a domain name. They may be confused about whether to choose a domain name that bears the name of their business. Below is a description of the two and guide on how to select a domain name.

A business name is a unique identifier of a business. Business name registration serves as a means to identify the business owners. In Australia, the body in charge of maintaining the business name registry is the Australian Securities and Investments Commission (ASIC). One should give their business a proper name to make it easy for prospective clients to connect your products/services with your name.

A domain is the address of your site in the internet world. It is the address where potential clients can find your website. A domain name plays an important role in making a business famous. A business should register a domain name if they want to make their visibility to the internet world through a website.

Registering a business name doesn’t give someone the privileges to register their business name as a domain name. They can choose any domain name that they deem fit for their website. Below are some factors you need to consider when choosing a domain name. The factors may also affect your choice of business name if you don’t have one already.

Should be simple

Choose a domain name that won’t confuse your potential customers. It should be as simple as possible, i.e. not too long or hard to spell. If your business name is too long, consider abbreviating it. This will make it easy for customers to find you.

Should be meaningful

Choose a domain name that is meaningful, i.e. one that represents your business name or a unique aspect of your business.

Availability

Check the availability of domain name because someone else may have already chosen it.

Target Audience

The scope and target audience of your business determines the domain name you will choose. If your target audience is local, then using a .com.au address is right. However, if you are targeting the international market, consider selecting a .com address.

No more confusion! The above guide can help you choose a good domain name that will help your business grow.

Related Tag: Company Name Registration